Content is Key to Influencing the Buying Process

Ninety percent (90%) of B2B buyers use the Internet to search for solutions, while a startling 60% of the buying decision is made without ever consulting with a sales representative. The key to positioning your company as a trusted advisor and influencing the decision-making process is to publish valuable content on the web that speaks to buyers’ pain points and needs, and answers key questions as they move through the pre-buying, buying and post-buying stages. Content Bridge provides a variety of B2B content services aimed at getting the right information, to the right people, at the right time.

Buyer Personas

Gather key insights on how B2B buyers search for solutions and make their purchasing decision, and how you can influence the process.Learn More

Content Strategy

Develop a content strategy that aligns with the B2B buying process and is optimized for search engines so it gets found.Learn More

Message Blueprint

Build a solid message foundation that guides the production of content across multiple contributors and campaigns.  Learn More

Content Marketing

 Build trust and relationships with buyers by publishing high value content that helps them to attain their business goals.Learn More


Craft relevant, engaging and persuasive content across your marketing, sales and support campaigns.Learn More


Motivate buyers to take action by telling inspiring stories about your customers’ journey to success. Learn More